TypingDNA has been recognized in the Gartner® Hype Cycle™ for Digital Identity, 2025

Gartner recognized TypingDNA as a Sample Vendor for the Passive Behavioral Biometrics category in Gartner® Hype Cycle™ for Digital Identity 2025, and Gartner® Hype Cycle™ for Fraud and Financial Crime Prevention 2025.

Both reports highlight that passive behavioral analytics is entering the plateau of productivity, which we believe means that the technology is now proven, widely adopted, and delivering consistent value to organizations. We think this is a significant milestone, as it signals market confidence and readiness for large-scale deployments.

“Market maturity now matches our results in the field. Our focus is making adoption simple and outcomes measurable. With passive behavioral analytics on the productivity plateau, the question shifts from IF to WHERE to deploy first: login, 2FA/MFA, SMS OTP risk checks, or continuous session security” – Raul Popa, CEO of TypingDNA

To read a short summary of the reports, or get the full report (for Garner subscribers) please visit the links below:

Gartner, Gartner® Hype Cycle™ for Digital Identity 2025, by Nayara Sangiorgio, Nathan Harris, 14 July 2025

https://www.gartner.com/en/documents/6718134

Gartner, Gartner® Hype Cycle™ for Fraud and Financial Crime Prevention 2025, by Vatsal Sharma, Pete Redshaw, 21 July 2025

https://www.gartner.com/en/documents/6751934

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